The site navigation will be laid out in differnet locations depending on the width of the browser.
A responsive site will scale headlines, images, text and ads in the right proportions while maintaing the integrity of the design when viewed on smaller devices.
Good responsive design considers the critical calls to action that should be distinctly displayed regardless of screen size.
Scaling and rearranging elements on a site can cause unique branding to lose their specific design. This is why is it important to design in accordance to 3 or 4 widths. A designer needs to adjust accordingly to make sure the design reflects the brand in all sizes.
When designing for a responsive site, the information should be presented in a visually pleasing manner, regardless of screen size.
Responsive design is a tool.
As the web continue to evolve it is becoming more clear that the main driver to a website is solid, valuable,and sharable content.
To learn more about the anatomy of responsive design, click here, or use the navigation at the top & bottom of this page!